Survey Question Formats:

To generate the data to answer your research questions, you have to write questions that effectively solicit responses. There are many question formats to consider when building a questionnaire and this seminar will outline the different types of formats, describing the advantages of each along with critical design issues. In particular, we will address the creation of interval-rating scales. The session will end discussing different ways to measure importance of various factors toward driving an outcome such as customer satisfaction.
Seminar attendees will learn to:
• Define the different data types survey questions can generate
• Recognize the impact of question format on data analysis.
• Define both unstructured and structured questions.
• Identify ordinal, interval, and ratio scale questions.
• Create scales that measure customer perceptions more accurately.
• Design questions that accurately measure importance.
creation of interval-rating scales. The session will also discuss different ways to measure importance of various factors toward driving an outcome such as customer satisfaction.

Seminar attendees will learn to:

• Define both unstructured and structured questions.
• Identify ordinal, interval, and ratio scale questions.
• Create scales that measure customer perceptions accurately.
• Design questions that accurately measure importance.