The Questionnaire Design Process:

A well-designed, valid questionnaire is most critical to generating actionable data from a survey program. This second of four seminars on questionnaire design will focus on the process of identifying the questions to pose on the survey. Many people mistakenly think that designing a questionnaire is a simple process and that questions just magically appear. This class will present a structured approach to attribute identification to help ensure achieving the research objectives.
Seminar attendees will learn to:
• Outline the steps needed to develop a questionnaire.
• Identify the questions to pose on a survey, in particular the core attributes of the process to be evaluated by the survey
• Incorporate focus groups and other research to identify the questions to ask.
• Value an attribute library as the basis for constructing a questionnaire.
• Recognize the critical value of pilot testing.
Exercises will help develop the skill to identify critical attributes of a process by reviewing commentaries about people’s experiences with an organizational process, which the students will be asked to read prior to the session.