Questionnaire Design Process (Web Seminar):

This 90-minute web seminar outlines the critical components of an effective survey instrument, including preparation steps, types of survey questions, and how to use focus groups to identify best questions.
Date: August 5, 2010 (10am CT)

The Questionnaire Design Process:
Designing a Valid Instrument

A well-designed, valid questionnaire is most critical to generating actionable data from a survey program. This first of four seminars on questionnaire design will focus on the process of identifying the questions to pose on the survey. Many people mistakenly think that designing a questionnaire is a simple process and that questions just magically appear. This class will present a structured approach to attribute identification to help ensure the survey achieves the research objectives.

Seminar attendees will learn to:

• Outline the steps needed to develop a questionnaire.
• Define the three types of survey questions typically used in a survey.
• Identify the questions to pose on a survey.
• Incorporate focus groups and other research to identify the questions to ask.
Price: $300

An unlimited number of students may attend via a single web/audio connection. Additional connections for the same seminar are available for $150 for each additional connection.

This is the second seminar in the Customer Surveying 8-part program. Seminars may be purchased separately for $300 each or the 8-part bundle for $2,000.

*Web seminar times are posted as Central Time.

The Call Center School, LLC
568 Grant Highway
Lebanon, TN 37090
phone: 615-812-8400
fax: 866-452-2122