Questionnaire Design Principles:

Questionnaire validity means that the survey instrument measures what we’re intending to measure. No part of the surveying process is more critical to achieving this validity than is the crafting of the actual questions. This session will cover critical concerns in drafting questions to avoid instrumentation bias, which compromises validity. We will end with a quick overview of question formats, data types and subsequent analysis.
Seminar attendees will learn to:
• Identify the various types of instrumentation bias.
• Write questions that clearly measure the underlying attribute.

A survey instrument replete with instrumentation biases will serve as the basis for exercise to learn to identify these biases in our own surveys.