Questionnaire Design Principles (Web Seminar):

This 90-minute web seminar outlines the process in questionnaire design that ensures validity in the survey instrument and eliminates survey bias.
Date: August 12, 2010 (10am CT)

Questionnaire Design Principles:
Ensuring Survey Validity

Questionnaire validity means that the survey instrument measures what you intend to measure. No part of the surveying process is more critical to achieving this validity than the crafting of the actual questions. This session will cover critical concerns in drafting questions to avoid instrumentation bias, which compromises validity. The session includes an overview of question formats, data types, and subsequent analysis.

Seminar attendees will learn to:

• Identify the various types of instrumentation bias.
• Write questions that clearly measure the underlying attribute.
• Define the different data types survey questions can generate
• Recognize the impact of question format on data analysis.
Price: $300

An unlimited number of students may attend via a single web/audio connection. Additional connections for the same seminar are available for $150 for each additional connection.

This is the fourth seminar in the Customer Surveying 8-part program. Seminars may be purchased separately for $300 each or the 8-part bundle for $2,000.

*Web seminar times are posted as Central Time.

The Call Center School, LLC
568 Grant Highway
Lebanon, TN 37090
phone: 615-812-8400
fax: 866-452-2122