Questionnaire Design Elements (Web Seminar):

This 90-minute web seminar outlines various design elements to be considered in questionnaire design, including survey attributes and design issues such as sequencing and branching.
Date: August 11, 2010 (10am CT)

Questionnaire Design Elements:
Aspects of Survey Design

Once the attributes to be measured on a survey are identified, the instrument itself must be crafted. This class will cover the various elements found in questionnaires and common concerns when assembling the final survey instrument.

Seminar attendees will learn to:

• Value an attribute library as the basis for constructing a questionnaire.
• Recognize the critical value of pilot testing.
• Outline the elements in a questionnaire.
• Describe the use of branching in questionnaire design.
• Identify concerns about assembling a questionnaire, such as sequencing.
Price: $300

An unlimited number of students may attend via a single web/audio connection. Additional connections for the same seminar are available for $150 for each additional connection.

This is the third seminar in the Customer Surveying 8-part program. Seminars may be purchased separately for $300 each or the 8-part bundle for $2,000.

*Web seminar times are posted as Central Time.