Questionnaire Design Elements:

This first of four seminars on questionnaire design will consider the various elements that comprise a questionnaire. In crafting the survey instrument, we have to be cognizant of common concerns when assembling the final survey instrument.
Seminar attendees will learn to:
• Outline the major elements used in a questionnaire, such as introductions, instructions, section headings.
• Define the three categories of survey questions typically used in a survey – demographic, attitudinal, and the core attributes of the process being evaluated – and their proper use.
• Consider the difference between attributes that measure satisfaction versus delight.
• Structure a questionnaire to create a higher survey completion rate.
• Identify techniques and concerns when assembling a questionnaire, such as branching, sequencing, fatigue, routine, and respondent burden
We will also review the results of a second exercise for creating a solid statement of research objectives.