Elements of Survey Administration (Web Seminar):

This 90-minute web seminar outlines the various ways to administer customer surveys and the advantages and disadvantages of each, including ways to minimize administration bias.

Date: August 19, 2010 (10am CT)

Elements of Survey Administration:
Effective Sampling and Administration Options

With the survey questionnaire designed, the next step in the survey process is to administer the survey. Different methods exist to administer a questionnaire - phone, web, and postal mail are the best known - and each method has its strengths and weaknesses. This seminar will cover different options for administering a survey, as well as present the types of biases that poor administration can introduce into the data. We will also cover sampling processes and the critical question of “how many responses do I need for an accurate survey?” along with how to increase response rates.

Seminar attendees will learn to:

• Outline strengths and weaknesses of different administration methods.
• Identify types of administration biases.
• Define various types of sampling methods.
• Discuss response rates and how to calculate statistical confidence.
• Define ways to increase response rates.
Price: $300

An unlimited number of students may attend via a single web/audio connection. Additional connections for the same seminar are available for $150 for each additional connection.

This is the sixth seminar in the Customer Surveying 8-part program. Seminars may be purchased separately for $300 each or the 8-part bundle for $2,000.

*Web seminar times are posted as Central Time.

The Call Center School, LLC
568 Grant Highway
Lebanon, TN 37090
phone: 615-812-8400
fax: 866-452-2122