Key Elements of Survey Administration (Web Seminar):

This 90-minute web seminar outlines the various ways to administer customer surveys and the advantages and disadvantages of each, including ways to minimize administration bias.

2012 Dates Coming Soon!

Key Elements of Survey Administration:

With the survey questionnaire designed, the next step in the survey process is to administer the survey. Different methods exist to administer a questionnaire - phone, web, and postal mail are the best known - and each method has its strengths and weaknesses. This seminar will cover different options for administering a survey, as well as present the types of biases that poor administration can introduce into the data. We will also cover sampling processes and the critical question of “how many responses do I need for an accurate survey?” along with how to increase response rates.
Seminar attendees will learn to:
• Outline strengths and weaknesses of different administration methods.
• Identify types of administration biases.
• Define various types of sampling methods.
• Discuss response rates and how to calculate statistical confidence.
• Define ways to increase response rates.
Price: $300

An unlimited number of students may attend via a single web/audio connection. Additional connections for the same seminar are available for $150 for each additional connection.

This is the sixth seminar in the Customer Surveying 8-part program. Seminars may be purchased separately for $300 each or the 8-part bundle for $2,000.

*Web seminar times are posted as Central Time.