Creating a high-performance sales center is not just about teaching frontline staff to sell. It’s about creating a sales culture – an environment in which the tools, technologies, processes, and incentives all support maximum sales performance. This session provides a foundation for creating and sustaining a high-performance sales center. You’ll learn how to uncover hidden revenue opportunities and build a business case for implementing the needed systems and incentives for making those revenues a reality. You’ll also hear proven practices for setting performance criteria, selecting the best sales staff and training them effectively, coaching for sustained improvement, and proving incentives that reward the right behaviors.